There’s a lot of conflicting information out there for small business owners as we try to market ourselves online and figure out ways to attract new clients. In the oversaturated wedding industry, it can be hard to make yourself heard above the sound of so many other voices. Some people will say that blogs are old news and that business owners should focus on new ways of marketing such as video or podcasts.
While it is true that the attention span of internet users has shortened to only eight seconds and that video has a much better way of capturing your client’s attention, your blog is still a very important way to attract potential brides and grooms.
One great thing about the wedding industry is our “community over competition” mindset—we can all work together to lift one another up and encourage each other. There is enough room for all of us in the market because there is only ONE YOU, and you are the only one doing things the way you do! Your blog is a great way for people to get to know you, so make sure to include personal posts sporadically when scheduling your content.
Blogging is also a way of making your website more “SEO-friendly”. SEO stands for “search engine optimization” and that’s basically a fancy way of saying, when people search for certain terms and those terms are on your website somewhere, they will come up as a result in that user’s search.
This free resource includes 36 blog ideas for wedding professionals that will help you create more content for your website for potential brides and grooms to see and connect with you! Click the image to get your download.